Carl’s Jr. has done its n-th babe-in-bikini advertisement, ostensibly for the Super Bowl, and even among Carl’s Jr. ads this one is a phenomenon.
It’s a phenomenon because people are debating whether it’s sexist and catering to a male audience. Yes it is and yes it is and for fuck’s sake it’s a running joke at this point. When it comes to advertising, Carl’s Jr.’s strategy is to keep pushing the envelope in a jiggly soft-pornish direction not because it has one fucking thing to do with the product but because it makes people talk. So these “this is insulting to women” white knights—welcome to the 21st century, congratulations on discovering the internet, and sorry to inform you that you have already lost. Carl’s Jr. is not “catering to a male audience” in a remotely serious way—they are making fun of the advertising industry’s addiction to catering to a male audience. A sexy woman can sell a car because there is (if only in the male mind) a correlation between having a cool car and getting laid. Buy this car, get the girl. There is no such connection between a $5 drive-thru hamburger and getting laid.
It’s. A. Parody. People.
It’s a phenomenon because it is a “Super Bowl ad” that will not be seen by most Super Bowl watchers. It will be shown in some western states, but not nationally.
But it’s also a phenomenon because it has Charlotte McKinney, who has been talked up as the “next Kate Upton,” and here proves that she is at least the next Kate Upton. Might be better to call her Kate Upton 2.0.
HOO WAH. I love this commercial, and there is no way in hell it is going to influence my decision on a hamburger. I was gonna eat a Carl’s Jr. burger anyway.
Here are some C-Mack pictures from Galore magazine and Guess advertisements:
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